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July 17, 2007

業界情報やマーケットシェアの情報源

■業界情報/マーケットシェア

市場調査では、業界全体の状況を把握することが、調査の第一歩。
信用調査においても、業界全体のトレンドや、業種別の財務指標の傾向などを捉えて、個別企業の評価を行います。
そのためには、官公庁の統計だけではなく、個別企業の情報が掲載されている民間調査機関のデータを見ることが有効です。
以下は、特定業界の市場動向などをデータベースとして提供している媒体やサービスです。

・業界情報(帝国データバンク)
・業種別貸出審査辞典(きんざい)
・TKC経営指標(TKC全国会)
・中小企業の財務指標(中小企業診断協会)
・マーケットシェア辞典(矢野経済研究所)
・業種別業界情報(経営情報出版社)
・市場占有率(日経産業新聞)
・ビジネス調査資料総覧(日本能率協会総合研究所)
経済レポート情報
インテージ
流通システム開発センター
Gfk 
IDC 

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