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January 11, 2005

起業ブーム

起業関係の雑誌や本が、また増えているような気がします。
データなどを見たわけ訳ではなく、あくまで「気がする」レベルですが・・。

90年代後半にあった、IT起業ブームは影を潜めているが、
今は、
 「週末起業」
 「情報起業」
 「田舎起業」
など、IT起業当時の「IPO目指してイケイケドンドン」というものではないようです。

代理店ビジネスは見極めが重要
FC代理店募集、販売代理店募集、ネットワークビジネスの仕組みの中には、結構マユツバなものも多く、起業をする人は気をつけないといけません。(実は私たちの周辺業界「探偵」のFCなども多いのだが・・)
起業を志す人が見る雑誌には、様々な情報が載っていますが、雑誌社はスポンサーであるFCや代理店本部を批判することは出来ない。だから、結構怪しげな情報でも堂々と誌面に載っています。
私どもでは、第三者の立場として、こうした本部の調査を行っています。
ただ、今は知り合いベースの依頼だけ。今後はもっと広くこのサービスを広げて行きたいと思います。

代理店ビジネスやネットワークビジネスを否定しているわけではありません。こうしたシステムは、うまく使えば、本部も代理店も相互にいい関係を維持しながら、加速度的に成長できます。
本部評価については、「いい悪い」を絶対的尺度で決めることは難しい。起業家自身との相性がいいかどうかの方が重要なのだと思います。

情報起業には専門性が必要
「情報起業」も流行っています。
多いパターンとしては
・自分が積み上げたノウハウをネット書籍として販売
・メルマガの購読数を増やして出版に持ち込む
・セミナーを開催して参加費を取るだけでなく、ビデオを販売して収益を上げる
といった所でしょうか。
これらのビジネスは、インターネットの特性をフルに活かしたもので、必ずしも都会で活動する必要が無いので、地方や田舎で起業したい人には挑戦しやすい形態かもしれません。

でも、安易にメルマガを発行すれば良いのか?ネット書籍の販売をすれば良いのか?
それだけで上手く行くことは奇跡に等しい。
情報の発信者自身がその道のエキスパートであったり、一度成功したノウハウを持っていないと、誰も興味を示してはくれないのです。

自分が本当にやりたいことか?
代理店ビジネスを使うにしても、情報起業をするにしても、起業するからには自己責任が原則。当事者意識なき者が経営者をやるべではないと言うことです。
誘われたからやるとか、流行っているからやると言うのなら、最初からやめておいた方が良いでしょう。
柔軟な対応も必要ですが、自分の立ち居地が定まらないと事業家として邁進できないでしょう。
事業環境調査(本部調査)においては、依頼者に対するこのようなカウンセリングを同時にしなくてはいけないのだと思うこの頃です。


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» ビジネスの自分軸 [信じればそこに道が開ける]
 代理店ビジネス・ネットワークビジネスについての、知り合いの方の記述から。  もし、上記形態のビジネスを、自分が始めるなら、・     自分が心から好きだと思える分野で、心から共感できる    ビジネスモデルを持っているもの・     ビジネスのエッセンスが学べるもの・   ... [Read More]

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» ビジネスの自分軸 [信じればそこに道が開ける]
 代理店ビジネス・ネットワークビジネスについての、知り合いの方の記述から。   もし、上記形態のビジネスを、自分が始めるなら、 ・     自分が心から好きだと思える分野で、心から共感できるビジネスモデルを持っているもの ・     ビジネスのエッセンスが学べるもの ・  &nbs... [Read More]

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